OEKAbeauty gets in a flutter for L’Oréal Paris

Published: 10-Apr-2013

OEKAbeauty manufactures brand\'s new False Lash Flutter mascara

OEKAbeauty, the cosmetic packaging division of OEKAMETALL, is the manufacturer of the new “False Lash Flutter” mascara by L’Oréal Paris.

Following on from “Volume Million de Cils” this pack is another “eye catcher” - the bright silver coloured fashion components adding to the overall prestigious appearance. The bottle and the outer cap are metalized to achieve a perfect silver finish. Another challenge was the creation of complex pad printed image, which is composed of three different motifs on the bottle and fine lines on the outer cap. This mascara is combined with a unique plastic brush patented and manufactured by SIMP. This ergonomic flexible brush reaches every lash in the eye-corner and unfolds them. Their fibers surround and extend the lashes for a spectacular, unfolding lengthening effect.

To realize this design OEKAMETALL invested in two new pad printing machines, which are expandable to up to four print stations.

For more than fifty years the German company has manufactured lipsticks cases, mascaras and lip gloss packs for the international cosmetics industry. Due to a high vertical range of manufacture and state-of-the-art systems, they can realize customer-specific solutions within a short time. Whether you choose to use your own design or a concept based on the standard range available, cases made by OEKAbeauty add an exclusive appearance to your product.

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