Skin care giant Olay has announced it is to pilot refillable packaging in a bid to reduce the amount of plastic it uses for its beauty products.
The Procter & Gamble (P&G)-owned brand is the first mass market retail skin care brand to trial a refill option, which it will offer on its Regenerist Whip moisturiser.
According to Olay, the 5mm jar refill will save over one million pounds of plastic.