Olay pilots refillable packaging as part of major sustainable push

Published: 11-Jun-2019

Refillable jars will be available for its Regenerist Whip moisturiser

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Skin care giant Olay has announced it is to pilot refillable packaging in a bid to reduce the amount of plastic it uses for its beauty products.

The Procter & Gamble (P&G)-owned brand is the first mass market retail skin care brand to trial a refill option, which it will offer on its Regenerist Whip moisturiser.

According to Olay, the 5mm jar refill will save over one million pounds of plastic.

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