One to watch: Ilia Beauty’s plan to take the UK beauty market by storm

By Alessandro Carrara 12-Oct-2022

Retail

As Sephora makes its grand return to the UK, US make-up brand Ilia Beauty is also making its British debut via the retailer

Ilia Beauty was founded by Sasha Plasvic in 2011

After seeing major financial and brand success in the US, cosmetics brand Ilia Beauty has expanded its operations into the UK.

Selling its products via Sephora, who made its long awaited return to the UK in October, the brand is hoping to take the British beauty market by storm.

Cosmetics Business sat down with founder Sasha Plavsic to learn more....

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