Online sales increase 47% for AS Watson

Group looks for additional brand partners to expand site content

AS Watson has reported at 47% increase in e-commerce sales across Europe. Its digital studio, eLab is now looking for new creative partners to help further growth.

In 2015, AS Watson recorded almost 200 million visits to its websites and saw a 47% increase in sales. This was after the company founded its eLab team at the start of the year as a separate team dedicated to building its relationship with customers digitally.

The company is now looking to team up with agencies and studios on content for its sites in a bid to meet ambitious targets set for the coming year. Interested parties are invited to contact eLab. Selected parties will then be invited to pitch their expertise to the team in their London office this March.

Malina Ngai, Chief Operating Officer at AS Watson, said: “In just a year eLab has helped the Group move forward to serve our digitally savvy customers, now we are looking to take our digital content to the next level. There are many expert agencies in the UK and we are looking for longer-term partnerships rather than a one-off project basis. I am keen to identify partners who can demonstrate passion in consumer experience online and with the energy to make things happen with speed.”

In Septemner 2015, AS Watson introduced a new smartphone app for Superdrug customers in the UK. The app allows members of the store’s loyalty card scheme to collect points digitally.

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