National Smile Month is on its way and you can help your customers get their oral care under control and feel confident about taking the perfect selfie with our guide to the big dos and don’ts.
The UK is a nation unsatisfied with its oral health. Research from leading teeth whitening brand Rapid White says unclean, stained and discoloured teeth makes customers feel self-conscious, unconfident and unattractive. Despite nearly three quarters of Brits (73%) believing they understand what is needed to get a healthy smile, 70% consider their teeth to be in poor or merely OK condition.