Organic Oils by Hema breaks into home fragrance category

By Becky Bargh | Published: 11-May-2020

The brand, which is best known for its hair oils, has launched a line of diffusers

UK-based beauty brand Organic Oils by Hema has broken into the home fragrance category with its debut line of home diffusers (£22.99).

The brand’s hero products are its organic hair oils, while it also sells a line of lip and body care products.

The new diffusers are available in Rose Geranium, Orange & Cinnamon and Lemongrass & Cedarwood, while the formula’s vegetable base is said to be alcohol and glycol-free, and environmentally-friendly.

Each of the products are housed in reusable and recyclable materials including glass and polyethylene terephthalate (PET).

To shop the range, customers can visit organicoilsbyhema.com.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like