Oriflame retreating from the shadow of the Russian bear

Published: 26-Mar-2014

Oriflame suffers from plunging Russian and Ukrainian currencies, reflected in shares

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A plunging Russian rouble twinned with a battered Ukrainian hryvnia, Ukraine’s national currency, spells trouble for Swedish beauty player Oriflame. The brand’s shares have, unsurprisingly, been slammed. Before CNW’s publication, the Swedish beauty direct seller’s shares were worth Swedish kronor SEK152.10 apiece, having already depreciated heavily year-to-date.

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