Origami Owl and willa co-create Willing Beauty after acquisition

By Lucy Tandon Copp 17-Feb-2017

New social-selling business created around range of five skin care products containing HY+5 Complex

Following Origami Owl’s acquisition of beauty brand willa last year, the two companies have formed a new social-selling skin care brand called Willing Beauty.

Willing Beauty currently comprises five skin care products formulated using the proprietary ingredient HY+5 Complex, which contains hyaluronic acid plus vitamin C, prickly pear cactus seed oil, antarctic glycoproteins, alpine edelweiss flower and deep sea hydrothermal enzymes.

The business is now encouraging women to enrol to become the first Willing Beauty Advisors.

These women are able to earn money from sharing information about the brand and its products on social media.

Chrissy Weems, Willing Beauty Co-Founder, said in a promotional video: “We’re going to revolutionise social sharing, beauty and the way women come together across the world.”

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In October last year, custom jewellery company Origami Owl bought willa after recognising synergies between the two companies goals and ambitions; both companies were set up by mother and daughter teams.


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Origami Owl acquires New York-based beauty brand willa
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