O’right enters Japanese market after state of emergency lifts

The sustainable beauty brand will open two stores in Tokyo this month

Taiwenese-based beauty brand O’right is preparing to make its debut in the Japanese market with two new store openings.

The sustainable brand plans to unveil the stores on 10 and 11 June in Tokyo’s Isetan Shinjuku and Yurakucho Marui 0101 shopping centres.

The Yurakucho Marui 0101 shop gives a nod to the brand’s Caffeine Collection by using spent coffee grounds as part of the building decoration.

In celebration of the opening, O’right’s Caffeine Botanical Scalp Revitaliser 2020 limited edition will be available to buy in-store.

The product is formulated from natural caffeine extracted from coffee husks and other plants to soothe the scalp while strengthening the hair’s roots.

This is said to give hair a healthy glow and improve the scalp’s condition.

O’right has the go-ahead for the store openings following Japan’s decision to lift its state of emergency due to the Covid-19 pandemic at the end of May.

The country has confirmed more than 17,000 cases of coronavirus and 920 deaths.

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