Oxygenating skin care gains broader consumer appeal

New launches from Guerlain and Liérac

In June, Guerlain will jump on the new oxygenating skin care trend that is sweeping France when it issues a skin treatment in its Meteorites range, Météorites Soin Oxygène Hydratant & Booster d'éclat (€60 for a 30ml airless pump).

The product is based on nasturtium extract, which is claimed to boost the synthesis of cytoglobin, which helps to diffuse oxygen through the tissues; butcher’s broom extract, which is claimed to reinforce the micro-vascular structure; and optical technologies that diffuse light as it hits the surface of the skin, using spheres of silica and polymer microspheres of diamond dust.

The product is just the latest in a raft of skin care products that are appearing on the French market, which promise to detox the skin and fight against pollution by helping the skin to oxygenate. The forerunner in the market remains Karin Herzog’s Oxygen Face Crème Visage (€53 for 50ml), which is formulated with 2% active oxygen. It is hypoallergenic, suitable for all skin types and claims to require no preservatives due to the antibacterial effect of the oxygen.

Meanwhile, Liérac has launched a trio of oxygen-based moisturisers and a serum under the Hydragenist label, which are claimed to increase the oxygen consumption of the skin’s keratinocytes by 27%. Aimed at women in their 30s, the products are based on the firm’s Hydra 02 complex, which combines biometic oxygen derived from volcanic rocks rich in magnesium silicate and moisturising trace elements; high molecular weight hyaluronic acid; and the leaves of the Madagascan plant vernonia, a type of aster, which is claimed to stimulate deep skin hydration.

The moisturisers - Gel-Crème Hydratant Oxygénant Repulpant, Crème Hydratante Oxygénante Repulpante and Aquabaume Hydratant SOS Oxygénant Repulpant – cost €40.40 for 50ml, and the Sérum Hydratant Oxygénant Repulpant costs €43.30 for a 30ml serum.

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