PCHi 2019: Trendspotting Amongst Attendees’ Top Objectives

Reed Sinopharm Exhibitions (RSE) is delighted to share key highlights from its Personal Care and Homecare Ingredients (PCHi) 2019 post-show report.

  • 634 exhibitors from 27 countries and regions; 91.8% satisfied with their participation
  • 25,637 qualified trade professionals from 80 countries and regions; 92.3% satisfied with their visit
  • 63% of visitors indicate that they attend to gather information on the latest trends
  • 27.16% of international visitors hail from K-Beauty powerhouse, South Korea
  • Other top-attending countries and regions: Thailand, Taiwan, Japan, Hong Kong.

A total of 525 companies from more than 20 countries and regions have rebooked for PCHi 2020, covering 80% of the available floor space for the 13th edition. Associations like Business France, Spanish Stanpa and others, as well as a total of 8 national pavilions (France, Germany, India, Japan, Singapore, South Korea, Spain, and USA) will be featured prominently at PCHi 2020.

“Over the years, attendees have come to see the show as an ideal platform to gather new perspectives and spot the hottest industry trends,” said Peter LIU, PCHi Project Manager at RSE. “As the show grows from strength to strength, we are now amplifying efforts to best enable our exhibitors to make the right connections with attendees, and vice versa.”

Trendspotting to Catch the Next New Wave

Of those surveyed at PCHi 2019, most visitors chose to attend the event to not just fulfill their sourcing needs, but also to gain a better understanding of current market developments.

While exhibitors’ content most directly reflect consumer demands, RSE also includes show features that are trend-specific and relevant, providing all attendees with a more complete show experience. Even as preparations for PCHi 2020 have only just begun, the organizers are making every effort to ensure the next edition will be one that is not-to-be-missed.

An often-discussed trend changing China’s personal care industry is digitalization, and the phenomenon includes how today’s consumers are attracted to beauty tech (e.g. smart mirrors, VR, AR) in their experience with beauty brands, as well as how beauty influencers or key opinion leaders (KOLs) have risen to cult status.

Technology continues to change how every industry operates, and attendees can expect to see an even stronger connection with digitalization at PCHi next year.

Closely related to the rise of beauty KOLs is the growing pool of Skintellectuals in China - a new breed of discerning consumers that scrutinize labels and advocate clean beauty products. These consumers understand the purpose of specific functional ingredients, and may even take pride in how they have uncovered niche products suited to their individual skin types.

The market also sees a group of consumers favoring minimalization of their color cosmetics, preferring smaller packaging and simpler application methods. For PCHi 2020, RSE plans to engage visiting trade professionals on these developments and the related challenges.

In-depth Explorations at Dedicated Forum

In Autumn, the PCHi Technology Summit 2019 will return to Shanghai from 26–27 August 2019 at Le Meridien Shanghai Hongqiao. Into its third edition, the Summit is a specialized platform aimed at helping cosmetic R&D personnel, regulatory personnel, and key decision-makers to grasp market trends, understand industry development direction, explore technical results, and uncover business cooperation opportunities.

The Summit’s agenda is curated by PCHi’s Cosmetics Science and Technology Innovation Committee (CSTIC) experts, and it will cover various dimensions of the business—such as raw material technology, product formulation, efficacy evaluation, clinical application, regulations, packaging and market trend.

Themes for the 2019 event include Green & Natural Beauty, Sustainable Development, Clean Beauty, and Customized Skincare.

More details on the Summit will be revealed when available.

The 2020 edition of PCHi will be held in Shanghai from 26 to 28 February 2020, at the Shanghai World Expo Exhibition and Convention Center.

For more information, please visit www.pchi-china.com/en, or connect with PCHi on social media.

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