P&G welcomes digital innovations to brand line-ups

The beauty firm revealed a range of digital ventures across its brands, including SK-II, Olay, Gillette, Oral-B and other brands at this year’s Consumer Electronics Show

P&G has revealed a number of digital expansions across its brands at this year’s Consumer Electronics Show.

Products across Oral-B, Olay, Gillette, SK-II and others were presented by the firm’s executives at the show in Las Vegas, US.

From AI skin care recommendations, oral care tips and facial recognition to a smart home fragrance system, the products are designed to enhance everyday experiences for customers.

Chief Brand Officer for P&G Marc Pritchard said: “P&G is integrating cutting-edge technologies into everyday products and services to improve people’s lives.”

Meanwhile, Chief Research, Development and Innovation Officer, Kathy Fish, added: “As consumers are changing, so are we.

“When we combine breakthrough science and technologies with this deep consumers understanding, we’re able to deliver transformative innovations that improve life every day.”

Additional products will be revealed at the second day of the show, which is open to the public tomorrow.

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