The deal aims to increase brand awareness for natural make-up brand benecos in the UK
Pravera has agreed a sponsorship deal with English Netball as part of its strategy to increase brand awareness for natural make-up brand benecos, one of the highest performing brands in its portfolio, in the UK.
The UK-based natural and organic beauty distributor’s agreement with English Netball entails a series of advertisements and pull-out brochures in the official Netball Magazine, event support at the International Netball Series against Malawi, which took place in December 2014, as well as the Netball Superleague games beginning on 31 January 2015, which will be televised on Sky Sports in a dedicated Monday evening slot.
At each of the sponsored games, benecos will have eye-catching LED perimeter advertising all around the court to help build brand awareness among a predominantly female audience.
Graeme Hume, Managing Director of Pravera, says: “We have seen solid growth for the benecos brand in the UK over the last 12 months and we want to build on this success to get the brand in front of a wider audience in 2015. That is why we believe a partnership with English Netball is a perfect fit for the brand as it puts benecos in front of a female audience across all age groups.”
benecos is already a huge success in Germany, its home market, where it is the leading natural make-up brand sold in natural health stores. The aim of the brand founders Silke and Stephan Becker was to develop a high quality, reasonably priced natural make-up, nail polish and skin care brand that would also attract a younger audience and introduce them to the benefits of natural cosmetics.
The range comprises over 100 products in total, all of which except nail polish are BDIH certified. The formulas are free from paraffin waxes, parabens, silicones, PEGs, synthetic colours, artificial fragrances and chemical preservatives.