PZ Cussons and ASA take down Skinny Tan's anti-cellulite claims

By Sarah Parsons | Published: 18-Oct-2017
Regulatory Sun Care

The ASA has ruled the Dragons' Den-backed tanning brand has insufficient evidence to prove it can reduce the appearance of cellulite

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A post shared by Skinny Tan (@skinnytanhq) on

A self-tanning brand claiming its products help to reduce cellulite has been ruled as misleading by advertising watchdog ASA.

Skinny Tan became a global success after appearing on the reality TV series Dragons' Den and winning over celebrity investors by claiming its lotions can reduce cellulite and thigh size.

The brand's founders Louise Ferguson and Kate Cotton won £60,000 and became the most successful pitch for investment in the history of the BBC2 TV show.

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