A self-tanning brand claiming its products help to reduce cellulite has been ruled as misleading by advertising watchdog ASA.
Skinny Tan became a global success after appearing on the reality TV series Dragons' Den and winning over celebrity investors by claiming its lotions can reduce cellulite and thigh size.
The brand's founders Louise Ferguson and Kate Cotton won £60,000 and became the most successful pitch for investment in the history of the BBC2 TV show.