P&G files lawsuit against Brushpoint Innovations

Accuses Brushpoint of violating intellectual property

The Procter & Gamble Company has filed a lawsuit in Federal Court in Canada against Brushpoint Innovations Inc, a private label manufacturer and distributor of tooth whitening products. The lawsuit alleges that Brushpoint violated P&G’s intellectual property by manufacturing and selling its private label Advanced Whitening Dental Strips products, which according to P&G represents an unauthorised use of the patented technology used in its Crest 3D White Whitestrips.

“P&G has made significant investments in the innovations behind our Crest Whitestrips products. We treat infringements of our intellectual property rights protecting these innovations very seriously,” said Deborah P Majoras, chief legal officer of P&G. “By filing a lawsuit against Brushpoint Innovations, we are taking steps to protect this investment and our business.”