P&G pilots use of sustainable packaging

Personal care company to use sugarcane-derived plastic

Procter & Gamble has announced plans to use sustainable packaging for selected products in its brand portfolio. The sugarcane-derived plastic is described and renewable and sustainable by the company and will be used on products in its Pantene Pro-V, Covergirl and Max Factor brands.

The sugarcane-derived plastic is sourced from Braskem SA which manufactures the product using ethanol made from sustainably grown sugarcane. It can also be completely recycled.

“Using sugarcane-derived plastic represents another step in P&G’s commitment to environmental sustainability and the development of sustainable innovation products,” commented Len Sauers, vp global sustainability, P&G.