P&G has outlined plans to establish ‘irresistible superiority’ in an effort to win over consumers and gain market share.
Chief Financial Officer, Jon Moeller, explained that the company is “meaningfully raising the bar” by establishing an even higher standard of excellence – that of irresistible superiority.
The strategy will extend to products, packaging, in-store presence, marketing and consumer value.
Moeller said
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
