P&G plans to establish ‘irresistible superiority’

By Lucy Tandon Copp 3-May-2017

The US company outlines in detail how it plans to deliver a higher standard of excellence in an effort to secure greater market share

P&G has outlined plans to establish ‘irresistible superiority’ in an effort to win over consumers and gain market share.

Chief Financial Officer, Jon Moeller, explained that the company is “meaningfully raising the bar” by establishing an even higher standard of excellence – that of irresistible superiority.

The strategy will extend to products, packaging, in-store presence, marketing and consumer value.

Sign up for your free email newsletter

Moeller said...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business