P&G plans to establish ‘irresistible superiority’

By Lucy Tandon Copp 3-May-2017

The US company outlines in detail how it plans to deliver a higher standard of excellence in an effort to secure greater market share

P&G has outlined plans to establish ‘irresistible superiority’ in an effort to win over consumers and gain market share.

Chief Financial Officer, Jon Moeller, explained that the company is “meaningfully raising the bar” by establishing an even higher standard of excellence – that of irresistible superiority.

The strategy will extend to products, packaging, in-store presence, marketing and consumer value.

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Moeller said...

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