P&G secures global marketing rights to Paralympic Games for the first time

The consumer goods giant and maker of Herbal Essences, Oral-B and Gillette has also extended its partnership with the International Olympic Committee and the Olympic Games through to 2028

Consumer goods giant P&G has secured the global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games for the first time.

The agreement is part of the Gillette owner’s long-term collaboration with the International Olympic Committee (IOC) and IPC, which began in 2010 as a 10-year deal, and has now been extended for a further four years through to 2028.

As global partner, P&G will work on the Olympic and Paralympic . . .

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