The consumer goods giant and maker of Herbal Essences, Oral-B and Gillette has also extended its partnership with the International Olympic Committee and the Olympic Games through to 2028
Consumer goods giant P&G has secured the global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games for the first time.
The agreement is part of the Gillette owner’s long-term collaboration with the International Olympic Committee (IOC) and IPC, which began in 2010 as a 10-year deal, and has now been extended for a further four years through to 2028.
As global partner, P&G will work on the Olympic and Paralympic . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business