P&G welcomes digital innovations to brand line-ups

By Becky Bargh 7-Jan-2019

The beauty firm revealed a range of digital ventures across its brands, including SK-II, Olay, Gillette, Oral-B and other brands at this year’s Consumer Electronics Show

P&G has revealed a number of digital expansions across its brands at this year’s Consumer Electronics Show.

Products across Oral-B, Olay, Gillette, SK-II and others were presented by the firm’s executives at the show in Las Vegas, US.

From AI skin care recommendations, oral care tips and facial recognition to a smart home fragrance system, the products are designed to enhance everyday experiences for customers.

Chief Brand Officer for P&G Marc Pritchard said: “P&G is integrating cutting-edge technologies into everyday products and services to improve people’s lives.”

Meanwhile, Chief Research, Development and Innovation Officer, Kathy Fish, added: “As consumers are changing, so are we.

“When we combine breakthrough science and technologies with this deep consumers understanding, we’re able to deliver transformative innovations that improve life every day.”

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Additional products will be revealed at the second day of the show, which is open to the public tomorrow.