P&G wins Crest strips patent infringement lawsuit

Onuge Personal Care has been ordered to stop making and selling products that infringe on P&G’s patents

P&G has won a lawsuit against Onuge Personal Care over infringement of its patents, trade dress and trademarks with respect to its Crest Whitestrips tooth whitening products.

Earlier this year, the Cincinnati-based company filed a complaint seeking injunction against Chinese private label manufacturer and distributor Onuge, which produces tooth whitening products, and importer MS International Enterprises.

P&G’s resolve to protect our Crest Whitestrips intellectual property has not wavered.

Deborah Majoras, P&G’s Chief Legal Officer

The case against MS International was dropped after the company agreed to settle with P&G, however, Onuges’ case was progressed.

The United States District Court for the Southern District of Ohio has since issued a permanent injunction on Onuge, which prohibits it from manufacturing, selling and distributing products that infringe on P&G’s patents or its Crest Whitestrips trade dress and trademarks.

Deborah Majoras, P&G’s Chief Legal Officer, said: “P&G’s resolve to protect our Crest Whitestrips intellectual property has not wavered.”

She added: “We will continue to enforce our IP rights to ensure that our trusted Crest brand, the innovations behind it and, ultimately, consumers, are fairly protected from infringers, big and small.”

It is not the first time P&G has been embroiled in legal wranglings over its Crest strips.

It has also taken action against Clio in 2014, and Team Technologies and Brushpoint Innovations, both in 2012.

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