Packaging Innovations London turns attention to beauty

New Beauty Symposium will discuss topics including storytelling, packaging for online and retailers' perspectives

Packaging Innovations London, which takes place 1-2 October, will for the first time include a Beauty Symposium, run in association with The Red Tree Consultancy.

The symposium will open will a talk by Stirling Murray, CEO and founder of The Red Tree, called 'Beauty packaging – the glamour and the glory!', which will be followed by Helen Miller, former Commercial Director of Boots UK's beauty business, who will share her insights into 'The seven features of highly effective packaging – a retail view'. Attendees will also get the chance of enter a free prize draw to win a two-hour beauty business consultation with Miller.

Next on the agenda is 'Can't touch, can't feel, can't smell: the importance of packaging in engaging an online audience', presented by Barny Macaulay, founder of the Future of Luxury and Creative Director at The Barn. Following Macaulay's talk, Judy Deuchar, former VP of Merchandising and Planning at QVC UK, and founder of business strategy consultancy The Clifton Studio, will draw on her global brand experience for 'Packaging – the expression of your story'.

Rounding up proceedings will be Mark Fanthorpe, owner of retail design consultancy Umbrella Design, who will discuss 'Persuasive package design: what to do, what not to do and how to stand out from the crowd'.

Packaging Innovations London will be co-located with Luxury Packaging and the Brand & Design Village, and will take place at the Business Design Centre, London, UK. Other show features will include learnShops seminars and the BIG Packaging Debate, where a panel of experts will debate the topic 'Online sales will kill packaging design'. Entry to the Beauty Symposium is free, but seats are limited.

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