'Packaging is starting to feel like art': The beauty design trends to look out for in 2021

From art gallery worthy packaging to activism inspired flourishes, Shayne Tilley, Senior Marketing Director of graphic design platform 99designs, predicts the design trends set to takeover the beauty industry this year

The events of the last year have shown how vital e-commerce has become to our daily lives.

Consumers have become reliant on online shopping for accessing the brands they love, and brands have had no choice but to bolster their digital footprint to reach their target audiences in a socially distanced world.

With customers unable to shop in store, beauty brands are having to get inventive in how they continue to create engaging and memorable brand moments with customers in their own homes.

As such, how products are packaged and presented has taken on greater importance and we’re seeing an interesting flow-on effect into packaging design trends for the year ahead.

This means . . .

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