Packaging protection with a twist for Belgian beauty brand Mylène

RPC Bramlage's Twist-Up airless dispenser has been selected for the Detox natural skin care range

Belgian cosmetics company Mylène has chosen RPC Bramlage's Twist-Up airless dispenser to package its latest Detox skin care range.

The Twist-Up dispenser is designed to protect the products' natural ingredients and features a hidden dispensing head to shield the contents, which is revealed by turning the upper part of the container, allowing users to control the dose of the product.

To create a premium image, RPC used a white base with a lacquered brass upper section, which has been hot stamped with the Mylène logo to create a strong family look with the other products in the range, according to the packaging company.

Mylène's Detox collection includes the Detox Face Cream, said to be rich in antioxidants that protect skin from pollution, and the Detox Nutri Serum, which contains a unique carotene complex to guard against the harmful effects of the sun, according to the cosmetics brand.

Specialising in the development of plastic packaging for the beauty, food, technical and health care industries, RPC Bramlage revealed its XL5 airless pump earlier this month.