Arcade Beauty has created a fragrance sampling insert for Paco Rabanne, giving consumers a sniff of its Pure XS for Her in time for the holiday gifting season.
To complement the Puig-owned brand's 'elegant and sensual' campaign, the company used a selective flocking technique to embed the floral-oriental fragrance, carried out on coated paper.
The visual and tactile flocking effect is said to create emotion, while enhancing the premium feel of the fragrance bottle with its striking contrast between the matte velvet and shine of the varnish, according to Arcade Beauty.
Arcade has created sampling solutions for a variety of luxury beauty brands; recently, it developed a new version of its LiquaTouch samples for Guerlain's Mon Guerlain fragrance.
