Paco Rabanne has launched its first fragrance under the guidance of French Designer Julien Dosenna.
The 36-year-old assumed the role of Creative Director of the Spanish business five years ago, which was founded by the Spanish designer Paco Rabanne.
Each fragrance in the new 6-sku Pacollection is said to represent a mood or a state of mind and has been created by five perfumers.
Genius Me, by Dominique Ropion, features a blend of rosemary, orange peel, tree moss and cristalfizz; Erotic Me, from Quentin Bisch, is blended with leather, milk, osmanthus and incense; while, Dangerous Me is formulated with vanilla, ginger, cedar and ambergris by Marie Salamagne; and Strong Me, from Fabrice Pellerin, features davana, rum, vanilla and ambergris.
Meanwhile, Fabulous Me, formulated with pumpkin, rhubarb, vanilla and sandalwood, and Crazy Me, featuring mimosa, wasabi, blackcurrant and sandalwood are the work of Alienor Massenet.
“I see Paco Rabanne as a state of mind,” said Dosenna.
“The mind of a creator who had a vision of fashion and of life in which women would be emancipated, at ease in their bodies, so much at ease in their bodies that they could turn their armour into sensual clothing.
“Paco Rabanne today is all about being fully alive.”
As part of the products’ digital campaign, six models have been cast to represent each scent; produced by Sheila Johansson, the video was shot near Barcelona’s La Fabrica.
Its bottles are also said to push contemporary boundaries with a new metallic look and feel.
