Paris Hilton brand launches into skin care

The new range ProD.N.A, manufactured by Hilton Lifestyle, LLC, is said to support the body’s natural DNA repair process

Socialite-turned-entrepreneur Paris Hilton has further expanded her beauty brand with the launch of a new skin care line.

The new collection ProD.N.A, manufactured by Hilton Lifestyle, feature enzymes sourced from marine microalgae, which is said to protect skin from ageing, and enzymes to support the body’s natural DNA repair process.

The 4-sku range includes a Lift and Firm Eye Cream (US$78), Face & Décolletage Cream ($75), Dual Action Cleansing Gel ($29) and its Advanced Recovery Serum ($115).

Paris Hilton, US TV personality and owner of the Paris Hilton brand, said: “From a very young age, my mother taught me the importance of taking care of my skin.

“I have been obsessed with finding the best products on the market to help me look and feel young, so after years of searching I decided to create a line that can offer the absolute best results.”

The long awaited line was announced for release in November last year when the brand’s Unicorn Mist hit the market.

Hilton is one of the many celebrities branching out into skin care, David Beckham released his House 99 range for mens grooming earlier this year and Jessica Alba’s Honest Beauty extended its line to feature skin care products.

The Paris Hilton brand first moved into beauty over a decade ago and has launched over 20 fragrances since.

The collection is now available online via parishiltonskincare.com.

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