Pat McGrath Labs expands European retail presence

By Becky Bargh 10-Dec-2019

Consumers in Italy and France will be able to shop the brand’s colour cosmetics line from select Sephora stores and online

The beauty brand of iconic British make-up artist Pat McGrath has expanded its European retail presence.

Customers in France will now be able to shop the coveted colour cosmetic products at Sephora’s Champs-Élysées and La Défense stores, as well as online.

Meanwhile, the products will also be available at Sephora’s Milano Corso Vittorio Emanuele store, Italy.

“To be able to now share my artistry in France and Italy, ranging from my signature ‘no make-up’ make-up to the over-the-top opulence and glittering glamour of jeweled lips, extreme winged liner and aliengelic visages sparkling with silver, is beyond my wildest imaginings,” said McGrath.

“My brand is a range of unique, high quality prestige cosmetics that is created for every skin tone and skin type, and I’m delighted that the French and Italian consumers, who are constantly seeking out the best of the best, will have unparalleled access to my collection.”

Customers will be able to shop the brand’s Skin Fetish range, Matterance lipstick line, Mothership Eye Shadow palettes, Fetisheyes Mascara and Lust: Gloss products.

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Earlier this year, the brand landed a permanent retail counter at Selfridges’ Oxford Street store, and tightened its grip on the US market by entering Bergdorf Goodman.