Fragrance house brings famed British charm to the Far East for first stop on expansion journey
Historical British fragrance house Penhaligon’s is on the expansion path. The brand, which opened its first boutique in central London over 140 years ago, has unveiled its first ever flagship store in Hong Kong. The unique space features a private Scent Profiling Room, which enables customers to work with a Penhaligon’s fragrance consultant to create a completely bespoke scent.
There are two more store openings in Hong Kong to follow, including a new space in Hong Kong’s Harbour City and another in Macau.
The look of the new flagship store is said to capture the brand’s heritage appeal, while featuring contemporary touches to reflect its approach to perfumery. The store was designed by London’s Fabled Studio and features wood panelling, inlay timber floorings and fluted columns with intricate detail.
“Penhaligon’s is uniquely positioned as a British fragrance house, and we wanted an interactive, theatrical environment to showcase our range of fine fragrances and accessories. We demanded the unexpected, ensuring that antique pieces could sit comfortably alongside contemporary design without compromising the heritage of 140 years of history,” said Sarah Rotheram, Penhaligon’s CEO.