Pure Beauty

Percy & Reed expands colour focus


Set to introduce Seasonal SOS Colour treatments

Following the opening of their second salon in London, Percy & Reed founders Paul Percival and Adam Reed are emphasising their colour expertise. A standout feature of the Percy & Reed East London Salon, which opened on Fournier Street in Shoreditch in January 2013, is the Colour Station. Said to be unique to Percy & Reed East, the consultation process involves adapting the lighting overhead to demonstrate to the client how their hair colour might look in natural daylight, or under fluorescent lights, for example; the stylist then uses colour boards, which reflect colour onto the skin, to determine whether the client suits warmer or cooler tones; and, finally, an iPad can be used to confirm whether a client suits cool or warm shades and work out whether they suit lighter or stronger shades within this palette. Building on this service, Percy & Reed is set this week to launch Seasonal SOS Colour treatments, under which customers will be encourage to visit their stylist for seasonally appropriate services, for example deep conditioning treatments and the addition of warmer tones to the hair as we move into winter.

Percy & Reed also continues to enhanced its line-up of hair care products. This summer, the brand launched Eau My Goodness Shine & Fragrance Spray, which blends the green floral fragrance that runs throughout the product range with amber and honey to add an element of warmth. The shine and fragrance spray has proved a sell-out success, especially in Asia, where products are available via Sephora stores in Japan, Thailand, Malaysia, India, Indonesia and Singapore. And Reed added that a Percy & Reed fragrance minus the glossing spray effect is also in the pipeline.

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