Percy & Reed launches Wonder Prime Light hair primer

12-May-2015

Percy & Reed has been busy innovating around the trend for hair primers.

New to the market is Wonder Prime Light (£18), which is said to provide the prepping and priming benefits of Wonder Balm in a lightweight spray-on leave-in lotion format. The product is designed to provide a foundation for styling, with detangling, heat protection and overall nourishing benefits. In addition, it is also said to give gentle hold and definition to styles.

Co-Founder Adam Reed said: “Your regular styling products will apply like a dream, feel easier to use and become more effective. This will inject moisture, shine, definition, high heat protection and manageability all in one go!”

Sign up for your free email newsletter

Meanwhile, Co-Founder Paul Percival added: “Wonder Prime Light adds gentle hold, control and definition to all styling products, maintaining your style for longer. This will be a kit saviour for me, making styling quick and easy without compromising on the end result.”

Companies