Perfect365 releases new AR venture for beauty brands

The company is extending its services to include a white label solution for consumers to virtually try on products via customers websites or in-store mirrors

AR beauty platform Perfect365 has announced it is extending its services to offer a white label solution for selected brand partners.

The custom branded solutions will include three specific features of AR for brands including a customer branded AR make-up app, AR integrated website and in-store live mirror.

In order to power these applications, Perfect365 has used its advanced Face Detection technology which, according to the company, offers its most accurate and realistic virtual make-up placement to date.

Perfect365’s Director of Marketing, Cara Harbor, said: “As AR continues to grow in the beauty retail space, we are excited to announce the launch of our white label programme so more brands can become involved and offer their customers a unique omni-channel digital experience.

“We are a leader in beauty AR with the huge success of the Perfect365 platform and we are looking forward to helping brands become part of the digital evolution.”

Perfect365 also uses AR in order for consumers to adapt beauty looks from celebrities or films.

This includes American singer Beyoncé, Universal’s The Huntsman: Winter’s War and Sony’s Pixels.

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