Perfect365 teams up with Anna Sui for new make-up looks

The AR beauty app is partnering with the cult beauty brand to offer users catwalk-inspired looks

Perfect365, an augmented reality (AR) digital makeover app, is teaming up with US cult beauty brand Anna Sui Cosmetics to offer four different Anna Sui make-up looks.

App users are now able to digitally try on two new looks from Anna Sui's cosmetics line: Warm and Fuzzy, said to represent the changing of winter into spring; and Bold and Beautiful, which features bold, blue hues inspired by those seen on the catwalks during FashionWeek F/W ‘17.

They join Anna Sui's existing looks available on the Perfect365 app: Rouge Rebellion and Divine Decadence.

Jocelyn Zayco, National Makeup Artist at Anna Sui Cosmetics, said: “Perfect365 is a great way to experience the brand in a completely new way. It also encourages users to try on looks they might not have tried otherwise, like something as dramatic as the make-up look from the show, and just let people have fun with it, and having fun is what Anna Sui Cosmetics is all about.”

Vickie Wei, Director of Marketing for Perfect365, added: “Digital beauty is all about experimenting with new looks and brands to find your unique style and really own your own beauty.

“Anna Sui Cosmetics is the epitome of this progression in fashion and beauty, and we are pleased to be partnering with such a well-defined brand.”

To celebrate the partnership, Perfect365 is offering app users the chance to win a collection of Anna Sui cosmetics, worth $200.

To enter, users can post a selfie of themselves trying on any of the Anna Sui make-up looks via the Perfect365 app to Instagram, using the hashtags #perfect365giveaway and #annasuicosmetics.

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