Perfect365, an augmented reality digital makeover app, is teaming up with hair styling brand Hot Tools to offer users the opportunity to virtually experiment with different looks.
The technology company will provide guided hair tutorials via the app and six different Hot Tools designed hairstyles to view via their selfies.
Users will also be able to purchase the corresponding product directly within the app.
“Many women want to experiment with their hair, but are unfamiliar with the tools and techniques needed to achieve their desired results,” said Vickie Wei, Director of Marketing for Perfect365.
“As a result of this partnership, Perfect365 users can not only try on different hairstyles, but they can experiment at home using the right Hot Tools product and video tutorials teaching them how to achieve the look.”