Perfect Corp reveals new business solution to drive product conversion

The patent-pending programme Beauty 3.0 uses AI and AR solutions, offering experimental product trials and skin diagnostics

The new AI Smart Shade Finder

Perfect Corp, founder of virtual beauty app YouCam Makeup, has revealed a new online service to help businesses drive conversion.

The patent-pending artificial intelligence (AI) and augmented reality (AR) service, Beauty 3.0, will offer customers product recommendations, a skin diagnostics, AI live hair multicolour effects and a smart shade finder.

Alice Chang, CEO of Perfect Corp unveiled the news service at the Consumer Electronics Conference in Las Vegas, US.

She said: “With the adoption of experimental shopping on the rise, we look ahead to Beauty 3.0 further elevating the purchase journey for brands, retailers and consumers alike.

“Targeting proactive and personalised experiences that best speak to the beauty shopper.”

She added: “Through artificial intelligence and advanced deep learning capabilities, we are able to create smarter, more efficient, virtual experiences garnered to each individual shopper and user.”

According to the brand, over 200 retailers and brands have taken on virtual beauty solution in an effort to elevate the consumer shopping journey, including Cosmopolitan magazine, Ardell, Eylure and Amway.

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