Perfume brand Ascention lands QVC deal in US

The self-care fragrance brand is designed to encourage positive energy in the wearer

Wellbeing fragrance brand Ascention has landed its first-ever distribution deal with e-commerce platform QVC.

From today, shoppers will be able to buy the brand’s five crystal-infused scents, which are said to encourage positive behaviour and self-care.

This includes Ascent to Love with Rose Quartz Crystal, Ascent to Courage with Citrine Crystal and Ascent to Peace with Amethyst Crystal, along with its Fragrance Flight.

Customers can personalise their packaging, known as the Ritual Bottle, with crystals.

Products will feature on QVC’s TV channel as part of The Find with Shawn Killinger - Beauty Edition.

In a statement, Ascention’s founder Greta Fitz said she was thrilled to be launching on the television shopping channel.

“It is an incredible, storytelling platform that will allow us to speak about and showcase our brand in a unique way,” she added.

“Our goal is to build dialogue with the QVC community, to be a brand of mindfulness, positive energy flow and ritual.”