Personalised beauty: Just how far has it come and where is it headed?

As brands continue to invest in customised beauty, attention is turning to what direction the category will turn next and the technology breaking through

Sindhya Valloppillil

Just this month L'Oréal unveiled its new CUSTOM D.O.S.E service with SkinCeuticals, the latest innovation to arise from the beauty giant's Technology Incubator.

Meanwhile Sephora revealed it has chosen to invest in US entrepreneur Ming Zhao, CEO of Proven, one of the 13 women that the LVMH-owned retailer is backing as part of its 2018 Accelerate cohort.

What unites both of these concepts? Personalisation in beauty – a new category that has been building momentum over the past few years.

Sindhya Valloppillil is the Co-Founder & CEO of SkinGenie, a personalised beauty company that launched this January and claims to be the world's first skin care advisor that analyses DNA and lifestyle with AI.

Recently, the company was named a Spotlight Winner for the upcoming Beauty & Money Summit in Los Angeles and a finalist in the COTY Digital Beauty Accelerator in New York.

Here, Valloppillil talks to Cosmetics Business about the latest in the world of personalised beauty, the advances made through her fledgling brand and why customisation is more than a trend.

Do you think DNA skin care is 'one up' on traditional skin care?

There is still a place for traditional skin care, but using DNA and AI to personalise it will become the norm. Using DNA and AI tech as a personalisation tool/experience will make conversion better for brands and retailers since the vast majority of . . .

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