Coty-owned skin care brand Philosophy is embarking on a new British retail strategy, Cosmetics Business can reveal.
In recent years the wellness-inspired brand has focused on ramping up awareness in the US and Asia, but now has its sights on the UK market.
From 7 October, Philosophy will roll out into 30 Debenhams bricks-and-mortar department stores nationwide, with a counter in the Oxford Street branch.
In a bid to tap into the growing ‘everyday wellness’ market in the UK, Philosophy is
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
