Phytoervas undergoes brand revamp

Published: 14-Nov-2013

The Brazilian hair care brand is looking to highlight its natural credentials

You need to be a subscriber to read this article.
Click here to find out more.

Brazilian hair care brand Phytoervas has undergone a major brand revamp in a bid to highlight its natural credentials and fight growing competition from mass players.

The brand, previously owned by Bristol-Myers Squibb and Procter & Gamble, was sold to Brazil's Nasha Group in 2002, which looked to reposition Phytoervas as a natural brand.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like