Pinterest reports 75% increase in vegan hair product pins

Pinterest has also observed increases in the number of vegan make-up and face mask ideas saved on its platform

Pinterest has reported a rise in the number of ideas saved to its platform for vegan beauty categories.

The social discovery platform reported a 75% increase in vegan hair product ideas saved over the past six months, as well as a 50% increase in both vegan make-up and vegan face mask ideas.

The spike in interest surrounding vegan beauty reflects the rise in interest in vegan food, with Pinterest also recording a rise of 65% in the number of vegan food recipe ideas saved over the past year.

A Pinterest spokesperson told Cosmetics Business: “As awareness of veganism has grown, we’ve seen this have an effect on the beauty side too.

“It seems vegan beauty has lost its old-school persona – vegan products are no longer . . .

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