Pinterest targets influencers with its spin on the popular 'stories' feature

The digital pinboard has rolled out a range of new functions for social media content creators

Pinterest has unveiled a new stories feature this week, becoming the latest social media app to adopt the popular function.

Long the go-to image inspiration and mood board service for hairstyles, weddings and home decor, the San Francisco-based company is expanding into influencers.

In contrast to Instagram and Snapchat stories, Pinterest's Story Pins do not expire and are only available to a select number of content creators in the US and eventually the UK.

Snapchat developed and popularised the stories feature in 2013, followed by Facebook-owned Instagram in 2016. Even professional social media app Linkedin is currently testing the function.

Pinterest's Story Pins are saveable and actionable, and will be discovered over time via the company's algorithm and visual discovery engine.

The initiative was announced alongside a slew of new features for influencers. Creator profiles highlight their content and viewers can message the influencer directly as well as interact on posts with images and text.

"We believe ideas from creators deserve more than just a double-tap," wrote Pinterest.

An updated analytics tool and engagement tab allows creators to track the performance of their pins.

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