Travel-sized cosmetics have something of a bad reputation. Once viewed as the unglamorous version of their full-sized counterparts, ‘minis’ were often viewed as merely functional – a last minute purchase in airports where carry-on restrictions came into play.
But bigger doesn’t always mean better. Minis are becoming a must-have product in their own right, proving that
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
