Pint-sized products: Why mini make-up has full-sized appeal

Small yet sensational, tiny beauty launches are piquing consumer interest thanks to launches from MAC, Shiseido and Scentered

Travel-sized cosmetics have something of a bad reputation. Once viewed as the unglamorous version of their full-sized counterparts, ‘minis’ were often viewed as merely functional – a last minute purchase in airports where carry-on restrictions came into play.

But bigger doesn’t always mean better. Minis are becoming a must-have product in their own right, proving that . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies