Pixi by Petra opens first US standalone boutique in LA

The beauty brand's Founder Petra Strand discusses the new store and catering to the US consumer


Pixi by Petra, the beauty brand founded by Swedish make-up artist Petra Strand, opened its first US store on 20 January in Los Angeles’ Venice area.

The 1,650sqft boutique, on trendy Abbott Kinney Boulevard, is not far from the brand’s US headquarters in Santa Monica.

Previously available at Target and online, the opening of the boutique – in the brand’s signature shades of pale green and rose pink – signifies Strand’s commitment to expanding her presence in the US.

The opening also coincides with the launch of . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies