Pop princess Ariana Grande has introduced her fourth fragrance to the UK market.
The American singer-songwriter first debuted her Cloud scent (from £25) for US-based customers last year.
It follows the launch of Ari by Ariana Grande, Moonlight, Sweet Like Candy and a unisex scent in collaboration with her brother Frankie and named Frankie by Ariana Grande.
The new scent features top notes of lavender blossom, pear and bergamot; with heart notes of crème de coconut, praline and vanilla orchid and base features musks and creamy woods.
Meanwhile, the bottle features a subtle blue glow in a soft animated white cloud base.
The 25-year-old Grammy Award-nominee’s fragrance franchise made US$150m last year and her latest launch is predicted to fetch $50m in its first 12 months, according to WWD.
The edps have been created in partnership with Luxe Brands.
