Pop Princess Ariana Grande’s fourth fragrance lands for UK customers

By Becky Bargh 8-Feb-2019

The American singer-songwriter’s fragrance franchise made global sales of US$150m last year

Pop princess Ariana Grande has introduced her fourth fragrance to the UK market.

The American singer-songwriter first debuted her Cloud scent (from £25) for US-based customers last year.

It follows the launch of Ari by Ariana Grande, Moonlight, Sweet Like Candy and a unisex scent in collaboration with her brother Frankie and named Frankie by Ariana Grande.

The new scent features top notes of lavender blossom, pear and bergamot; with heart notes of crème de coconut, praline and vanilla orchid and base features musks and creamy woods.

Meanwhile, the bottle features a subtle blue glow in a soft animated white cloud base.

The 25-year-old Grammy Award-nominee’s fragrance franchise made US$150m last year and her latest launch is predicted to fetch $50m in its first 12 months, according to WWD.

The edps have been created in partnership with Luxe Brands.

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