Prada taps charcoal trend with Luna Rossa Carbon launch

The Puig fragrance brand has unveiled its latest men’s scent featuring notes of soil tincture and coal

Prada has launched its latest fragrance Luna Rossa Carbon, taking inspiration from the current trend for charcoal (£66.50 for 100ml).

The scent, fronted by model Tim Schuhmacher, is described as an iconoclastic fougere fragrance and is made from steam-distilled botanicals as well as synthetics.

Speaking to Cosmetics Business, a spokesperson from Puig’s Paris team, said: “We took this trend into account when developing . . .

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