The market for premium polish is on a steady growth path due to a number of key factors
During the great recession (2008-2013), the nail polish sector was one of the few to escape relatively unscathed. On the contrary, nail polish sales experienced something of a revival as consumers realised that freshly-painted nails were an affordable and effective way of staying on-trend without breaking the bank. However, now the economy has picked back up, consumers are returning to more premium offerings, according to figures from Technavio.. . .
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