Premium sunscreen brands take the lead on high SPFs
Consumers are opting for greater protection
Premium sunscreen brands are leading the charge with higher SPFs by launching more products with higher protection factors, according to The NPD Group. And consumers appear to be increasingly switching over to these products, abandoning the low SPF products, and in turn affording themselves greater protection against the sun’s damaging rays.
According to the latest figures from The NPD Group, the best selling sun protection products in 2010 were those of SPF30 (27.9% market share) but this year SPF40 products increased their own market share (26.3%) while that of SPF30 declined in turn. At the same time there has been a growth in sales of products with an SPF of between 31 and 50.
Commenting on the findings, June Jensen, the UK beauty manager for NPD, says: “Manufacturers have seized the initiative and anticipated the customer’s need for greater sun protection in their sunscreen and consumers are responding by buying these products in increasing numbers.
“The move away from lower SPF products is a clear emerging trend as consumers make a positive choice to protect their skin from damage by the sun.”
The amount spent on premium sun care products in the period January to June has risen from £2.5m in 2010 to £2.7m in 2011.
