Preserving the faith

Published: 25-Jul-2014 Featured companies: Givaudan Active Beauty Ashland Cosphatec
Media Ingredients Research & Development Microbiology Marketing

John Woodruff addresses the problem of providing cosmetic products with adequate preservation while conforming to current marketing trends

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Because of public misconceptions and marketing pressures about the preservatives that have safely protected cosmetics for many decades, formulators are constantly seeking alternatives. This feature shall present some possible answers to the problem of providing cosmetic products with adequate preservation within the confines of current EU legislation while conforming to current marketing trends.

Less is more

The starting point is to look at existing preservatives of proven efficacy and examine whether they can be made more efficient so that less is required. This may be achieved by better solubilising into the aqueous phase or by finding materials that appear to work in synergy.

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Featured companies

Givaudan Active Beauty offers an extensive portfolio of innovative cosmetic active ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers... Ashland Inc. (NYSE: ASH) is a global additives and specialty ingredients company with a conscious and proactive mindset for environment, social and governance (ESG). The... Cosphatec is your partner for the stabilisation of modern and natural cosmetics using only sustainable and skin-friendly high quality raw materials. Our team consists of...
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