Previse launches new Ozone Defence Nutrient Serum in the UK

The serum will be sold exclusively at Harvey Nichols and is solely plant-based

Previse DermApothecary has launched its new Ozone Defence Nutrient Serum (£49) exclusively at Harvey Nichols.

The hyaluronic acid infused serum contains vitamins B5, B3 and C.

The nutrient dense product is designed to tackle ground pollution that can accelerate ageing by fighting oxidisation, binding moisture to the skin, tightening pores and improving skin’s elasticity.

Other ingredients helping to fight the damaging effects of ground-based ozone are artichoke and green tea extracts.

Artichoke contains cynaropicrin, a naturally-occurring phytochemical that helps prevent ageing, induced by UV exposure and pollution.

Meanwhile, green tea extracts contain polyphenols, bioflaviniods that have antioxidant and antibacterial benefits which that can reduce inflammation.

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